Asmar Equestrian

Asmar Equestrian is a brand of outwear designed for the rider in mind. I did this animated promo for their All Weather Rider, a convertible jacket that allows the wearer to go from riding a bicycle, to a horse, to a Vespa, all with a few pulls of a zipper.

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Animatic

An animatic is essentially an animated storyboard, and always comes before the finished product.

A character turnaround sheet of the female character used in the Asmar Equestrian promo animation

Different iterations of the face drawn for the character in Asmar Equestrian's promo animation

Different iterations of skin colors for the character in Asmar Equestrian's promo animation

Different iterations of the outfits drawn for the character in Asmar Equestrian's promo animation

Different iterations of the jacket for the character in Asmar Equestrian's promo animation

Character Design

For this project I also did the character design portion. Usually I give up to three different iterations and work with the client to get a feel for what sort of style they want to go with.

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Asmar Equestrian

Animatic

Character Design