HAIA

HAIA is a skincare wellness brand that stands for Happy As I Am. HAIA's aim is to use the best quality ingredients possible to promote self esteem no matter where you stand on the spectrum that is humanity.

The first video was the primary promo, followed by an in depth explanation from each character about the particular product line they represented.

BACK

CHARACTER DESIGN

Mike

Minerva

Amor

Skye

Galen

Valerie

Image of the six HAIA characters standing next to each other in their respective colors

image of three iterations of character design for HAIA Wellness Spiritual representative

CharacterDesign

Character Design

Initially they planned to launch using animated characters to represent each line of HAIA's products. I designed a total of six characters, curated a style that would best match with the brand image and used the same colors and textures as the boxes and bottles of each product.