HAIA

HAIA, or Happy As I Am, is a skincare wellness brand who's aim is to use the best quality ingredients possible to promote self esteem no matter where you stand on the spectrum of humanity.

This project was pitched in early 2019 and soft launched later that year. The first video was the primary promo, followed by an in depth explanation from each character about the particular product line they represented.

CONTACT

CharacterDesign

CHARACTER DESIGN

Initially planned to launch using animated characters to represent each line of HAIA's products, I designed a total of six characters, curated a style that would best match with the brand image and used the same colors and textures as the boxes and bottles of each product. This route was eventually passed over for a different marketing style all together, but was a fun experience nonetheless.

Image of the six HAIA characters standing next to each other in their respective colors

image of three iterations of character design for HAIA Wellness Spiritual representative

image of three iterations of character design for HAIA Wellness Intellectual representative

image of three iterations of character design for HAIA Wellness Professional representative

image of three iterations of character design for HAIA Wellness Emotional representative

image of three iterations of character design for HAIA Wellness Relationships representative

image of three iterations of character design for HAIA Wellness Physical representative